I’m weird. I know this. Things that others like, I hate. And I’m almost pathological in my negative reaction to being marketed to. I do not like to be sold and I’m very, very sensitive to any signs that it’s happening.
Which makes this whole self-publishing thing quite challenging for me. Because I don’t want to have to sell others. I want to just tell them, “Here’s a good product that meets your interests, buy it if you agree.”
But I’ve been reading a book on advertising recently that’s full of tips and tricks for how to market things. And I just spent the morning updating my blurbs and ad copy for some of my non-fiction books to “sell” my books better.
So now my blurbs say things like, “Do you know the X number of ways to do Y?”
It killed me to write them that way. It’s so spammy feeling.
But… The books in question do have numbered lists telling people how to do Y. So if mentioning it up front, sells those books, might as well try it. It’s just…painful to me.
Writing the things I want to write is easy. Getting other people to see them? Hard. And then buy them? Even harder.
But that’s what you have to do if you want to succeed at this, so…Worth a try. Even if it kind of sort of makes me cringe.