I think I can safely say that there is more written content available right now, today, than any one person could every possibly read in an entire lifetime.

At the same time, I find myself looking at the list of blogs or authors I regularly read and thinking, “Why don’t you post or publish more often???  I have nothing to read.”

It’s certain that there are authors out there who’ve written books or blogs that I would certainly enjoy if I were to try them out that I either haven’t heard of or haven’t been motivated enough to give a shot.

Which I guess goes back to a basic truth for anyone thinking of publishing their own work.  One, there’s still room for you.  Despite the huge number of alternatives out there, if you write something good that resonates with people there’s still a hunger there for your content, so don’t let the sheer numbers intimidate you into not even trying.

But, two, discoverability will be your greatest challenge.  How will you find your way to that reader who will love your content if only they give it a shot?  How do you convince them that their precious time should be gambled on you?

(I’ll let you all know when I figure that second one out…Haha)