If you’re going to have Twitter and Facebook and a blog and Pinterest and whatever else, then I think you have an obligation to give them equal attention.
Ok, maybe not an obligation. But I think it’s smart not to set one or the other up and then neglect it.
This was triggered by a particular author who announced a book deal they’d signed (their first) on Facebook, but never bothered to blog about it. Well, what if, like me, you only follow people on their blogs? I, if I were a fan of this author, would now not know that they had a book deal because they didn’t consider it worth announcing on their blog.
No, it’s not you. This is not anyone that follows this blog. (As far as I know.)
Basically, my point is, if you’re going to use social media, use it well.
(Oh, and it seems Pinterest is not as special as Twitter or Facebook, because spellcheck still flags it as a spelling error…)